“Vienna, A Traveler’s Guide”
Georgian Airways is an airline based in Tbilisi, Georgia. As a part of the marketing team, I wrote and translated various articles about travel destinations for different flights. This particular article was about Vienna, the heart of Europe. After conducting sufficient research and participating in active fieldwork, together with the marketing team, we discussed the information I had found and collectively started to organize the information in a manner to create a natural flow for the reader.
Our target audience were passengers traveling to Vienna or planning/thinking of a destination of any demographic. The goal was to capture the readers attention as soon as they opened the page and read the first few sentences, which is why it took some time to find the right words and organize it in a certain manner. Needless to say, it worked out well. The article had also been translated into Georgian for our Georgian passengers and readers to understand as well. After the publication, there was a clear rise in interest from the readers as there was an increase in sales for tickets towards Vienna.